Welcome to Makeup and Ethics...

Alexandra believes no beauty shines brighter than that of a good heart. That is why she insists on only using cruelty free & vegan products. Having been fully vegan accredited you can rest assured no animals were harmed whilst making you look & feel beautiful. 


Unfortunately most of the well known makeup brands still allow for barbaric animal testing and most products contain animal derived ingredients; from animal fats to scales from fish. 


Alexandra is located in Nottingham/ East Midlands. But is available to travel to further destinations including abroad.


With many years experience under her belt she welcomes people of any age group and skin tone. She is experienced in all styles of makeup - from bridal to prom. Editorial to model portfolio images. 

About Me

image 2.jpg

Hi, I’m Alexandra/Lexi. I live in Nottingham with my fiancé and our two little boys.

I qualified in makeup in 2008 and successfully went on to work at a professional photo studio, providing makeup for shoots and portfolios. I also did a lot of freelance bridal makeup. 

Then I landed a dream job in London doing something completely different which took me away from makeup for several years.

Now here I am, living back in Nottingham, two children later and back doing what I love! I pride myself on providing a five star customer service and I love to make people feel their absolute best by highlighting their best features using all the latest makeup techniques and best vegan products on the market. 


I look forward to meeting you!


Lexi xx


“Highly recommend her. Having had people in the past claim they only use vegan makeup but then have animal hair brushes, and products that are tested on animals in their kit, I’ve found it hard to find someone I trust. But @makeup_and_ethics is vegan herself, so you can sit back, relax and not have to keep one eye open.”

- @Plantbasedzerowaste 

“Absolutely loved my experience with makeup and ethics. Booked to have my bridal makeup done after a very successful trial! I struggled to find a makeup artist that understands me and my style. Through my trial we did it step by step so I felt comfortable and happy with my results”

- Joedi 

“Ive had my makeup done twice now and both times have been amazing outcomes. Very relaxed and welcoming such an amazing experience”

- Sophie 

“For someone that has never had her makeup done professionally, I was so impressed by how glam Alex made me look for a special charity ball.”

- Jemma 

“I love that she uses gorgeous, high end, quality products, that are completely cruelty free, some which I will buy myself after discovering them. I can’t wait to have her glam me up again.”

- Gabrielle

“Yesterday the best @makeup_and_ethics did my makeup. Couldn’t be happier! Everyone knows I don’t do makeup... but days like these I love it!!”

- @Kmbrlynrcs

image 3.jpg